Media Audit Services - advertising - agencies


Welcome to the Media Audit Council

The Media Audit Council is a non-profit organization of US media auditors created to help clients and agencies better understand the types and advantages of media auditing.

We bring advertisers an independent evaluation of your largest budget line item - Media. We simplify the complex world of media planning and buying utilizing powerful tools and techniques to help you improve and maintain media value and efficiencies in the long term.

We offer strategic media audit services to US advertisers that improve the value of media investments

Key Benefits
  • Make Your Media Dollars Work Harder
MAC member clients report an average improvement in media value received of 15% during the first year of an engagement.
  • Objective External Review
Unbiased third parties that provide a comprehensive analysis of your entire media buying process.
  • Proven In-Depth Expertise
Member companies are owned and managed by seasoned media professionals with an average of more than 20 years in the media business.
  • Embraced By Major US Advertisers
60% of America's most valuable brandsaudit their media spend to gain a competitive advantage.


A company with a significant media budget typically relies on their agency to steward their media investments. Since the amount of money the advertiser spends on media far exceeds most other expenditures, advertisers need a media audit company they can partner with to improve the value of media purchased, while strengthening the relationship the advertiser has with their agency.

Our members offer strategic media audit services to US advertisers improving the value of media investments.



Media Audit Council Survey Indicates More Advertisers Are Conducting Media Audits to Improve Effectiveness of Media Investments

Advertisers indicate they are getting good service and value from their media audit providers

Boca Raton, Florida May 8, 2012 – At the Association of National Advertisers’ annual Advertising Financial Management Conference today, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits” panel discussion. 

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