The Media Audit Council is a non-profit organization of US media auditors created to help clients and agencies better understand the types and advantages of media auditing.
We bring advertisers an independent evaluation of your largest budget line item - Media. We simplify the complex world of media planning and buying utilizing powerful tools and techniques to help you improve and maintain media value and efficiencies in the long term.
We offer strategic media audit services to US advertisers that improve the value of media investments
Make Your Media Dollars Work Harder
MAC member clients report an average improvement in media value received of 15% during the first year of an engagement.
Objective External Review
Unbiased third parties that provide a comprehensive analysis of your entire media buying process.
Proven In-Depth Expertise
Member companies are owned and managed by seasoned media professionals with an average of more than 20 years in the media business.
Embraced By Major US Advertisers
23 of the top 100 US advertising spenders and 8 of the top 25 have recently contracted with a MAC member company to gain a competitive advantage by conducting a media audit
Media Auditing Gets Its Own Trade Group
With marketers paying closer attention to the effectiveness of the millions of dollars they spend on media time and space each year, a new trade association made up of media-auditing firms has formed to establish ethics and best practices for this niche of the advertising world.
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A company with a significant media budget typically relies on their agency to steward their media investments. Since the amount of money the advertiser spends on media far exceeds most other expenditures, advertisers need a media audit company they can partner with to improve the value of media purchased, while strengthening the relationship the advertiser has with their agency.
